MotorCoach Blog 67

I Am a Motorcoach, Discovering the USA by Tread Windshield and Mirror…

. . . with something I haven’t brought you in a while: Logo-rubbing. For those of you who are new to motorcoachblog.com, (and those who are not but are memory impaired), Logo-rubbing is the motor-coach equivalent of your “rubbing shoulders with the rich and famous.”
Keeping in mind that I am a big red branding entity on wheels, my
notable connections out in the world are with the industrial and
iconic. The Mid-American signature red attire is my branding feature
folks have come to expect and appreciate. But I try and get some part
of my equally recognizable logo in these logo-rubbing selfies.

Selfies

(which by definition means I’m in them . . . though you might have to look for me)

Downtown St. Louis Airport (actually on the Illinois side of the Mississippi), on the tarmac to pick up passengers offloading from this learjet belonging to Joe Gibbs Racing – of NASCAR fame.

Bartlesville, Oklahoma, posing inside-out with this vintage Phillips 66 tank on wheels, an old-timer obviously not made to service anything the likes of a 21st Century motor-coach.

YO! Check me out, cruisin’ Chattanooga, Tennessee. And what do I find but American Idol’s traveling fame-mobile, in town for auditions. I’m pretty sure I’ve finally been discovered!

CBS is one of the most recognized and valuable brands in the US; and in a society gaga on sports, its sports logo is a premium platform of its own. You might recall our proud position as preferred travel provider for St. Louis University. Well, here I am outside the Chaifetz Arena, having delivered the Richmond (Virginia) men’s basketball team to play our beloved Billikens.

Sun Studios in Memphis, Tennessee: BB King, Elvis, Johnny Cash, Ike Turner, Carl Perkins, Roy Orbison . . . need I say more?

Also in Memphis: Bass Pro Shops. Along with association with Bass Pro, supreme brand of the “Outdoors,” I enjoy my connection here with a classic form of historical recognition.

Here Is The News!

MEETING THE NEWS on the roadways of America, first-hand, real time, real world news—going out and discovering the news . . .

PYRAMID NEWS: connecting by more than name with its namesake city in Egypt, the pyramid on the banks of the Mississippi River in The American Memphis is the tenth-tallest pyramid in the world. It was originally built as an arena for entertainment and formerly known as the Great American Pyramid.

JOE GIBBS NEWS: As owner of Joe Gibbs Racing, Gibbs is a four-time Daytona 500 champion, a five-time NASCAR Cup series champion, and a member of the NASCAR Hall of Fame. Before transitioning to NASCAR, Gibbs was an equally accomplished NFL coach. In twelve seasons with the Washington Redskins he led his team to three Super Bowl championships and was the only coach in NFL history to accomplish the feat with three different quarterbacks. Also a member of the NFL Hall of Fame, he is the only person to be inducted into the halls of fame for both of these iconic organizations.

MUST SEE...

(Unlike selfies, these are not about me, but about travel discoveries I think you’d like to know about.)

Now home to a Bass Pro Shops “megastore,” the pyramid in Memphis, Tennessee houses restaurants, a bowling alley, a variety of shopping opportunities (aside from the main one: Bass Pro), and has an observation deck you will want to step out onto when visiting. Johnny Morris (CEO and Founder of Bass Pro Shops) only knows how to do things one way: all-in! So, this one is an all-day worthy destination.

Quote Of The Day samples

“People who enjoy what they are doing invariably do it well.” – Joe Gibbs

“We hope to become a must-see destination for 60 million people who enjoy the outdoors.” – Johnny Morris

(Video run time: 1 minute 44 seconds)

Musical accompaniment:
Country Blues by Silent Partner https://youtu.be/GXHtQsgwRrU

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MotorCoach Blog 44

I Am a Motorcoach . . .

. . . Two Seven Eight with you this week, with a long-over-due Logo-Rubbing blog. For those passengers who only recently came aboard, Logo-Rubbing is the motorcoachblog version of “rubbing shoulders with the rich and famous.” It’s all about brand schmoozing, hobnobbing with the fabulous and iconic of roadside pop culture. More important, Logo-Rubbing lets you the passenger in on some essentials of motorcoach identity. I am a commercial entity, part of a larger commercial endeavor, the name of which I boldly bear like a tattoo on my red skin while getting around in a dynamic world of interacting enterprise. And that, for a motorcoach, is most important of all: being out in the mix. The following are more than just famous brand selfies; they are commercial encounters in specific places along my travels.

Selfies

(which by definition means I’m in them . . . though you might have to look for me)

NASA! Wow, I’ve been looking forward to this photo-op since my odometer was in double-digits. Travel with a mission, space-age sophistication . . . I rolled off the assembly line with that attitude! I didn’t actually go to a NASA facility for this one. I was in Cleveland Ohio, along the shore of Lake Erie at Great Lakes Science Center.

Right next door to the Great Lakes Science Center is the Rock & Roll Hall of Fame. Appropriately right out front, adorning the very classy motorcoach that served the travel needs of Johnny Cash, is the original MCI logo – my own make of course. My passengers gathered round and gawked, perhaps some imagining they could hear the strumming of Johnny’s Martin D35 coming from the coach. Meanwhile, my admiration focused on a proud legacy of fine motorcoach manufacturing.

Football season is here! And here I am in Ada, Ohio, at the Wilson Sporting Goods football manufacturing plant. Yes, right here is where Wilson makes the official footballs of the NFL, along with footballs for the NCAA, the CFL, and many other leagues. Here also, let me point out, we have the first ever Logo-Rubbing photo-bomb. Along with the intended pose featuring the Wilson logo and my garage family logo, in the foreground we have the updated (and somewhat football-shaped) MCI logo.

At a Holiday Inn – Ontario, Canada – part of my branding is reflected in that of the hospitality giant. Here are two industries that serve one another well: transport and hospitality. We bring them travelers; they provide a home away from home for a night or two.

And for those who prefer their own home on the road . . . Airstream. A common experience on the highways of America, this Airstream and I pass one another in the parking lot at the Airstream manufacturing plant in Jackson Center, Ohio.

You may recall the English Bulldog with the name of international prestige from a few blogs back. Here is the logo of the company after which he was named. Also at the Airstream lot in Jackson Center, Ohio, this Mercedes camper had just received its deluxe Airstream interior.

Where there are campers, there are people into fishing and other outdoorsy stuff. And almost assuredly they have something in their camper or tackle box purchased at this place. Bass Pro Shops are often part of tour itineraries. This visit was part of a tour with destinations throughout Arkansas.

And finally, high quality products as useful in the home as in a camper are made in this manufacturing facility in Greenville, Ohio.

Here Is The News!

MEETING THE NEWS on the roadways of America, first-hand, real time, real world news—going out and discovering the news . . .

FOOTBALL NEWS: The official NFL football has been made by Wilson since 1941, originally at a Wilson plant in Chicago and at the Ohio plant since 1956. Every Wilson football has tiny W logos embossed in the hide, distinguishing them from counterfeits. Twenty footballs are made from a typical cowhide. NFL and collegiate footballs are made from the area along the backbone where the hide has been sun and weather toughened. Youth league footballs are made from the softer underbelly part of the hide. U.S. high school and collegiate footballs have a thick white line that goes half way around the ball at both ends. On CFL (Canadian Football League) footballs the line goes all the way around the ball. NFL footballs have no line.

AIRSTREAM NEWS: The distinctive Airstream rounded aluminum design has aviation origins. It was the brain-child of aircraft designer William Hawley Bowlus, previously the Construction Superintendent of the Spirit of St. Louis aircraft famously piloted by Charles Lindbergh. Airstream’s association with famous flights does not stop there. In 1969, after completing the first trip to the moon, Apollo 11 crewmembers were quarantined in an Airstream until it could be determined that they had not returned as “Lunar Pathogen” carriers. And NASA utilized Airstreams for decades in transport of astronauts to launch pads.

ORBITAL NEWS: Speaking of NASA: have you ever wanted to feel like part of the team at the National Aeronautics and Space Administration? The International Space Station is the third brightest object in the sky, and NASA will notify you by text or email when its orbit combined with favorable conditions make for good sighting opportunities in your location. To sign up, Just Google: Spot the Station.

MUST SEE...

(Unlike selfies, these are not about me, but about travel discoveries I think you’d like to know about.)

Part of a “Made in America” manufacturing plant tour, the Clabber Girl Baking Powder plant and museum tour in Terre Haute, Indiana scored high marks with passengers. The highlight of the visit was the cooking class, complete with tasty instruction handouts and samples of each step-by-step creation. (Location: 900 Wabash Ave., Terre Haute, IN; and for tour and cooking class scheduling: 812-232-9446)

Quote Of The Day samples

“Football is like life – it requires perseverance, self-denial, hard work, sacrifice, dedication, and respect for authority.” – Vince Lombardi Jr.

“We’re all in this together if we’re in it at all.” ― Johnny Cash


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